Challenge:
The Little America Hotel in Salt Lake City was in need of an affordable PPC option that would increase overall conversions and traffic to the website.
Strategy:
Anvil utilized Google’s local advertising service Google Boost to target local search traffic and drive them to the website. Already optimized ad text from AdWords campaigns was utilized to ensure messaging resonated with the audience.
Results:
- In the first 30 days of the campaign:
- 2068% total ROI
- Google Boost traffic had a 13% higher average order value than other Google traffic
- Ecommerce conversion rate was 4. 95% – almost double that of other Google traffic
- Per visit value was 126% higher than that of other Google traffic
Monthly Newsletter
Anvil's eNewsletter features the latest SEO & PPC news and tips. Also stay up-to-date on Anvil Media's White Papers and client news.
Featured White Paper
Location-Based Social Networking White Paper
Client Testimonial
"Anvil’s team is cutting edge when it comes to SEM knowledge and is continually educating our team on best practices and new techniques. Anvil has been a great partner and we appreciate all the hard work they’ve put in over the last year."
Case Study
Read how Anvil helped the Cork Forest Conservation Alliance (CFCA) Increase Brand Awareness through the Use of a Google Grant.