Thinking Outside the Box by on May 14, 2009 · Tactical Thursdays

My courtship with marketing picked up speed under the quasi-tutelage of Sanford Wallace.  Sanford is the anti-Godin.  He may not have invented spam, but he took it to a whole ... » Continue

Tactical Thursdays – Keep PPC Management Simple by on May 7, 2009 · Tactical Thursdays

Andrew Goodman recently discussed devoting man/brain power to only the top performing keywords and eliminating the rest, essentially cutting out much of the long-tail. » Continue

Tactical Thursdays – Online + Offline by on April 24, 2009 · Tactical Thursdays

In a recent post, I discussed the value of integrating multiple aspects of marketing into a cohesive campaign.  In today’s post I will discuss connecting traditional and online marketing. » Continue

Tactical Thursdays – Solving Marketing: How to Put It All Together by on April 15, 2009 · Tactical Thursdays

What is the key to a successful marketing campaign? Seth Godin espouses permission-based marketing.  Andy Sernovitz preaches word of mouth.  David Ogilvy emphasized research.  Avinash Kaushik focuses on analysis.  Aaron Wall ... » Continue

Tactical Thursdays – Bypassing Google by on April 9, 2009 · Tactical Thursdays

Google’s Content Network provides the potential to advertise on sites based on category, keywords, URL, demographic, or combination of keywords & URL.  Advertisers can utilize Google’s network to display banners ... » Continue

Tactical Thursday – StumbleUpon’s Snowball Effect by on March 26, 2009 · Social Media MarketingTactical Thursdays

Brent Csutoras recently wrote about the StumbleUpon Effect, comparing the sharp increase in traffic from StumbleUpon (SU) to that of Digg, Reddit, and other social sharing sites. In working with my ... » Continue

Tactical Thursday: Creating Paid Search Testing Grounds by on March 12, 2009 · Pay-Per-Click (PPC)Tactical Thursdays

Paid search, like other advertising mediums, has a limited scope. Google receives tens of billions of visitors each month (reportedly sending Wikipedia nearly 2 billion of those users), but ... » Continue