Beat the Fortune 100: Have a Mobile Site by on March 2, 2011 · Online Reputation ManagementStudies

Sitting through the mobile session at SearchFest 2011 last week I ran into an interesting set of slides: which Fortune 100 companies have mobile specific sites. You would think that with ... » Continue

Mobile Internet Users Nearly As Large as TV Viewers by on February 2, 2011 · Studies

Televisions have been commercially available since the late 1920s, while mobile phones with internet connectivity have only been available for about a decade, and yet mobile internet penetration is quickly ... » Continue

BP From an Online Reputation Standpoint by on June 8, 2010 · Online Public RelationsOnline Reputation ManagementPay-Per-Click (PPC)Social Media Marketing OptimizationStudies

It can probably go without saying that there is no other company that currently has a worse reputation, online or off than BP. When your company has caused one of ... » Continue

The Fortune 500 & Blogs by on May 11, 2009 · Online Public RelationsOnline Reputation ManagementSocial Media Marketing OptimizationStudies

A recent study, conducted by Nora Ganim Barns at the University of Massachusetts and Eric Mattson with Financial Insite, found that only 16% of Fortune 500 companies have a corporate ... » Continue

Only 34 Percent of Executives Monitor Their Online Reputation! by on April 28, 2009 · Online Public RelationsOnline Reputation ManagementSEM PRSocial Media Marketing OptimizationStudies

Online reputation management is becoming more and more important to corporate executives according to a report recently released by the The Conference Board. This detailed report highlights the results of ... » Continue

Most Popular Sites for Journalists by on May 27, 2008 · Online Public RelationsStudies

Marketing Pilgrim has covered a study from Brodeur and Marketwire on Beat Reporter Views on Social Media, asking reporters to rank blog and social media sites by beat. While the ... » Continue

eMarketer: Internet Surfers Read With a Grain of Salt by on May 21, 2008 · Studies

In a recent article on Internet surfers trust with online information from eMarketer, aUSC Anneberg School Center for the Digital Future study was reviewed and the contents weren’t that ... » Continue