Refocusing Your Facebook Strategy to Increase Organic Reach by on November 8, 2017 · Social MediaSocial Media MarketingSocial Media Strategy

With the decline in Facebook organic reach and some of the initial tests that we see Facebook pushing out, we must rethink the way we, as marketers, utilize the platform ... » Continue

Social Media For The Holidays by on September 13, 2017 · Holiday ShoppingSocial MediaSocial Media Marketing

Pumpkin Spice Lattes are back at Starbucks, and football season is in full effect. That can only mean one thing for marketers, you better have your holiday campaign ready to ... » Continue

Social SEO Optimization Series: SEO for Instagram by on September 6, 2017 · InstagramSEOSocial MediaSocial Media MarketingSocial Media Marketing Optimization

As I mentioned in the first article of this series over SEO optimization for Facebook, social media is not currently an SEO ranking factor, however, our social presence can positively ... » Continue

Generation Z Abandons Old Man Facebook for Snapchat and Instagram by on August 30, 2017 · FacebookGen ZMillennialsSocial Media Marketing

Trying to reach a younger audience through social media? You may want to think twice before heavily investing your budget into Facebook, as the social juggernaut is no longer number ... » Continue

Social Media Storytelling by on May 17, 2017 · Digital MarketingSocial Media MarketingStory Telling

As I was looking for a topic to write about for this week’s blog post, I scoured the blog sites looking for a topic, hoping to find something about the ... » Continue

5 Steps to Finding Your Voice on Social Media by on April 19, 2017 · content marketingDigital MarketingSocial Media Marketing

We’re programmed to see patterns and trends in all aspects of our life, so why shouldn’t this translate to how we market to our customers? Throughout my years working in ... » Continue

Facebook vs. Snapchat & What It Means for your Online Campaigns by on April 6, 2017 · FacebookSnapchatSocial Media Marketing

It’s no secret that Facebook wants Snapchat out of the picture and now with Facebook introducing stories to their app the two are butting heads again. Let’s talk about what ... » Continue

Why Businesses Should Use Instagram Stories by on March 8, 2017 · Social MediaSocial Media Marketing

Last year Instagram announced Stories as one of the mobile platform’s new features. While we all saw a little… of Snapchat in Instagram’s version, they did try to make it ... » Continue

Pinterest’s Future & What That Means for Brands by on January 20, 2017 · PinterestSocial Media Marketing

The stats don’t lie; Pinterest is becoming so big it is almost impossible to ignore the advertising (and organic) benefits it can have for your company not just on social ... » Continue

5 Reasons You Should Try Twitter Moments if You Haven’t Yet! by on November 30, 2016 · Digital MarketingSocial Media MarketingTwitter

Twitter released a feature called “Moments” last year as a new way to bring news told by collecting users tweets for a common subject matter. Until recently, Twitter staff and ... » Continue