Pinterest’s Future & What That Means for Brands by on January 20, 2017 · PinterestSocial Media Marketing

The stats don’t lie; Pinterest is becoming so big it is almost impossible to ignore the advertising (and organic) benefits it can have for your company not just on social ... » Continue

5 Reasons You Should Try Twitter Moments if You Haven’t Yet! by on November 30, 2016 · Digital MarketingSocial Media MarketingTwitter

Twitter released a feature called “Moments” last year as a new way to bring news told by collecting users tweets for a common subject matter. Until recently, Twitter staff and ... » Continue

5 Tips for Using Social Media During the Holidays by on November 22, 2016 · Digital MarketingSocial MediaSocial Media Marketing

It may seem like a daunting task to make your holiday greeting stand out on social media. Before you throw out coupon codes or holiday videos keep a few things ... » Continue

How Brands Reach Consumers #LiveTweeting During This Election Cycle by on October 19, 2016 · Social Media Marketing

The 2nd Presidential Debate was the most tweeted debate in history, pulling in 17 million tweets. Social media has been a large component of this election cycle, and companies have been ... » Continue

How to Properly Measure Social Media ROI by on September 22, 2016 · Digital MarketingSocial Media Marketing

Social media ROI can be a highly debated topic when discussing digital marketing or even traditional marketing. Why? Measuring the effectiveness of social media efforts isn’t always as clear-cut as ... » Continue

Why You Need a Social Media Calendar and Plan by on August 17, 2016 · Social Media Marketing

A solid social media marketing plan needs an equally amazing content strategy to support it, and you may find yourself overwhelmed trying to make it happen. Creating and publishing quality ... » Continue

Move Over Emojis- Redefining “A Picture Is Worth A Thousand Words” by on June 24, 2016 · FacebookSocial Media MarketingTwitter

“A picture is worth 1,000 words. An average GIF is 60 frames. That’s 60,000 words.” A statement well said by the Giphy team, Brad Zeff, Chief Content Officer and General ... » Continue

The 5 Best Business Tips About Instagram I Learned at #SMWLA Today by on June 7, 2016 · InstagramSocial MediaSocial Media Marketing

Greetings from sunny LA! I am attending one of 3 Social Media Week Conferences (SMW) around the world right now with the others being hosted in Milan and Mexico City.  SMW ... » Continue

Not All Hashtags Are Created Equal by on March 24, 2016 · Social Media Marketing

Thanks to social media a lot of words have been added to the dictionary over the years, but few have become so widely used and accepted as the word “hashtag.” (We’ll save ... » Continue

Why You Should Never Advertise On Facebook by on February 4, 2016 · FacebookSocial MediaSocial Media MarketingSocial Media Spotlight

Should you quit advertising on Facebook? Of course not, it’s advertising crack and it’s highly effective. There’s no doubting that the Facebook Ads platform delivers results, offers some amazing targeting ... » Continue