How Brands Reach Consumers #LiveTweeting During This Election Cycle by on October 19, 2016 · Social Media Marketing

The 2nd Presidential Debate was the most tweeted debate in history, pulling in 17 million tweets. Social media has been a large component of this election cycle, and companies have been ... » Continue

How to Properly Measure Social Media ROI by on September 22, 2016 · Digital MarketingSocial Media Marketing

Social media ROI can be a highly debated topic when discussing digital marketing or even traditional marketing. Why? Measuring the effectiveness of social media efforts isn’t always as clear-cut as ... » Continue

Why You Need a Social Media Calendar and Plan by on August 17, 2016 · Social Media Marketing

A solid social media marketing plan needs an equally amazing content strategy to support it, and you may find yourself overwhelmed trying to make it happen. Creating and publishing quality ... » Continue

Move Over Emojis- Redefining “A Picture Is Worth A Thousand Words” by on June 24, 2016 · FacebookSocial Media MarketingTwitter

“A picture is worth 1,000 words. An average GIF is 60 frames. That’s 60,000 words.” A statement well said by the Giphy team, Brad Zeff, Chief Content Officer and General ... » Continue

The 5 Best Business Tips About Instagram I Learned at #SMWLA Today by on June 7, 2016 · InstagramSocial MediaSocial Media Marketing

Greetings from sunny LA! I am attending one of 3 Social Media Week Conferences (SMW) around the world right now with the others being hosted in Milan and Mexico City.  SMW ... » Continue

Not All Hashtags Are Created Equal by on March 24, 2016 · Social Media Marketing

Thanks to social media a lot of words have been added to the dictionary over the years, but few have become so widely used and accepted as the word “hashtag.” (We’ll save ... » Continue

Why You Should Never Advertise On Facebook by on February 4, 2016 · FacebookSocial MediaSocial Media MarketingSocial Media Spotlight

Should you quit advertising on Facebook? Of course not, it’s advertising crack and it’s highly effective. There’s no doubting that the Facebook Ads platform delivers results, offers some amazing targeting ... » Continue

Snapchat viewing may not be so secret anymore. May be launching ad targeting based off what you view in Discover. by on January 21, 2016 · newsSnapchatSocial MediaSocial Media MarketingSocial Media Spotlight

Snapchat’s Advantage As it tries to take on Facebook for advertising dollars, we have to realize that Snapchat has a major advantage over Facebook- its core and native demographic didn’t ... » Continue

Insta-Flash-In-The-Pan by on December 22, 2015 · Social MediaSocial Media MarketingSocial Media Marketing OptimizationSocial Media SpotlightStrategic Internet Marketing

As we approach 2016, we’re gazing into the digital marketing crystal ball, and conjuring our predictions for the New Year as we do every year; you can find Anvil’s comprehensive ... » Continue

6 Things I Learned at MozCon 2015: Day Two by on July 14, 2015 · MobileMozConSEOSocial Media Marketing

Hi guys! As the sun sets on day two of MozCon 2015 (OK, not literally; I’m so far north that it looks like early afternoon from my hotel window), I ... » Continue