Why Businesses Should Use Instagram Stories by on March 8, 2017 · Social MediaSocial Media Marketing

Last year Instagram announced Stories as one of the mobile platform’s new features. While we all saw a little… of Snapchat in Instagram’s version, they did try to make it ... » Continue

Pinterest’s Future & What That Means for Brands by on January 20, 2017 · PinterestSocial Media Marketing

The stats don’t lie; Pinterest is becoming so big it is almost impossible to ignore the advertising (and organic) benefits it can have for your company not just on social ... » Continue

5 Reasons You Should Try Twitter Moments if You Haven’t Yet! by on November 30, 2016 · Digital MarketingSocial Media MarketingTwitter

Twitter released a feature called “Moments” last year as a new way to bring news told by collecting users tweets for a common subject matter. Until recently, Twitter staff and ... » Continue

5 Tips for Using Social Media During the Holidays by on November 22, 2016 · Digital MarketingSocial MediaSocial Media Marketing

It may seem like a daunting task to make your holiday greeting stand out on social media. Before you throw out coupon codes or holiday videos keep a few things ... » Continue

How Brands Reach Consumers #LiveTweeting During This Election Cycle by on October 19, 2016 · Social Media Marketing

The 2nd Presidential Debate was the most tweeted debate in history, pulling in 17 million tweets. Social media has been a large component of this election cycle, and companies have been ... » Continue

How to Properly Measure Social Media ROI by on September 22, 2016 · Digital MarketingSocial Media Marketing

Social media ROI can be a highly debated topic when discussing digital marketing or even traditional marketing. Why? Measuring the effectiveness of social media efforts isn’t always as clear-cut as ... » Continue

Why You Need a Social Media Calendar and Plan by on August 17, 2016 · Social Media Marketing

A solid social media marketing plan needs an equally amazing content strategy to support it, and you may find yourself overwhelmed trying to make it happen. Creating and publishing quality ... » Continue

Move Over Emojis- Redefining “A Picture Is Worth A Thousand Words” by on June 24, 2016 · FacebookSocial Media MarketingTwitter

“A picture is worth 1,000 words. An average GIF is 60 frames. That’s 60,000 words.” A statement well said by the Giphy team, Brad Zeff, Chief Content Officer and General ... » Continue

The 5 Best Business Tips About Instagram I Learned at #SMWLA Today by on June 7, 2016 · InstagramSocial MediaSocial Media Marketing

Greetings from sunny LA! I am attending one of 3 Social Media Week Conferences (SMW) around the world right now with the others being hosted in Milan and Mexico City.  SMW ... » Continue

Not All Hashtags Are Created Equal by on March 24, 2016 · Social Media Marketing

Thanks to social media a lot of words have been added to the dictionary over the years, but few have become so widely used and accepted as the word “hashtag.” (We’ll save ... » Continue