My Day at SEMpdx’s Engage Conference by on March 16, 2017 · Digital MarketingSearch Engine Marketing

I had the pleasure of attending the first annual Engage Conference (formerly SearchFest) in Portland, Oregon a few days ago and wanted to share an overview of the day as ... » Continue

Search Engine Marketing – Two Disciplines, One Term by on February 23, 2017 · Paid MediaSearch Engine MarketingSearch Engine OptimizationSEO

Search Engine Marketing, commonly known as SEM, is not in fact PPC marketing or SEO-it’s both disciplines working together towards a common goal.  What is that goal? High ranking in ... » Continue

4 Ways to Maximize Google’s New Expanded Text Ads on Paid Search by on June 30, 2016 · AdwordsPaid MediaPay-Per-Click (PPC)ppcSearch Engine Marketingsearch marketing strategy

  SIZE MATTERS. …At least when it comes to paid search text ads. Announced at the Google Performance Summit in May, AdWords’ Expanded Text Ads (ETAs) add more text to search ads, doubling ... » Continue

SearchFest 2015: The Eye of the Hurricane by on March 4, 2015 · Search Engine MarketingSearch Engine OptimizationSEMpdxSEOSocial Media Marketing

Well, SearchFest 2015, my third attended in as many years, has somehow already come and gone. I’m soon going to get to that place where I start getting them mixed ... » Continue

How to Redesign Your Site Free of SEO Risk by on November 17, 2014 · Search Engine MarketingSearch Engine OptimizationSEO

Congratulations on your impending new site! Given the furious pace at which design and usability best practices evolve these days, there’s hardly any doubt that a site redesign is a good ... » Continue

How To Optimize Your Press Releases For SEO by on October 7, 2014 · optimizationSearch Engine MarketingSearch Engine Optimizationsearch marketing strategySEO

Purpose and Strategy Press releases are among the many once-wholesome link-building tools ultimately hijacked and ruined by black-hat SEO practitioners who sought to use them as arenas for keyword stuffing. Consequently, ... » Continue

YouTube Optimization Best Practices by on July 31, 2014 · content marketingLink Development StrategiesSearch Engine MarketingSearch Engine OptimizationSocial MediaSocial Media Marketing OptimizationStrategic Internet Marketing

I recently attended MozCon, and picked up some awesome insights about YouTube from SEO celeb speaker Phil Nottingham. I decided to couple his notes with my own best practices to develop ... » Continue

Expert Interview Series: Ian Lurie of Portent, Inc. by on May 7, 2014 · Expert Interview SeriesSearch Engine Marketing

What inspires the leaders and experts in the search engine marketing industry and community? In our “Interviews with Experts” blog series, Anvil features fellow experts in an interview-style post discussing ... » Continue

Expert Interview Series: Kate Morris of Distilled by on April 9, 2014 · Expert Interview SeriesSearch Engine Marketing

What inspires the leaders and experts in the search engine marketing industry and community? In our “Interviews with Experts” blog series, Anvil features fellow experts in an interview-style post discussing ... » Continue

Anvil’s 2013 Digital Marketing Predictions: On or Off the Mark? by on December 12, 2013 · Search Engine MarketingSocial Media Marketing

Last December the Anvil team harnessed its crystal ball, stared into the future of digital marketing, and delivered an advantageous set of predictions for the 2013 digital marketing landscape.  Fortunately, ... » Continue