4 Ways to Maximize Google’s New Expanded Text Ads on Paid Search by on June 30, 2016 · AdwordsPaid MediaPay-Per-Click (PPC)ppcSearch Engine Marketingsearch marketing strategy

  SIZE MATTERS. …At least when it comes to paid search text ads. Announced at the Google Performance Summit in May, AdWords’ Expanded Text Ads (ETAs) add more text to search ads, doubling ... » Continue

10 Signs Your AdWords Campaign Was Setup By An Amateur by on May 18, 2016 · AdwordsPay-Per-Click (PPC)ppc

It’s a fact of life that there will always be people who oversell their skills in order to get ahead. We see this happen a lot when it comes to ... » Continue

So You’ve Developed an App, Now What? by on April 27, 2016 · Pay-Per-Click (PPC)

After months of hard work, your app is finally ready to launch! You’ve put so much effort into developing, but have you thought about how you’ll market it? A full ... » Continue

Paid Search Full Court Press – Making Search the MVP of Your Digital Marketing Mix by on April 14, 2016 · Pay-Per-Click (PPC)ppc

Did you miss Anvil’s Paid Media Strategist Pascal Inderabudhi’s SEMpdx event this past week? Don’t panic! We have the presentation slides available for you, along with the details of the ... » Continue

Micro-Moments Part 1: I-Want-To-Go by on February 5, 2016 · Adwordslocal seoMobilemobile sitePaid AdvertisingPay-Per-Click (PPC)Uncategorized

With the rise of smartphones has come increased mobile searches, and 2015 marked the first year when mobile searches out-numbered desktop searches in the U.S. Within our always-on, connected world, ... » Continue

2 Weeks Later: Top Hero Conference Takeaways by on May 14, 2015 · AdwordsBing AdsconferencesPaid AdvertisingPay-Per-Click (PPC)ppc

The Paid Team’s takeaway’s still being discussed from the top 2015 sessions  Hero Conference 2015 took place in Portland, Ore at the end of April and two weeks later, the Anvil ... » Continue

Facebook Exchange: Will It Stay or Will It Go? by on May 12, 2015 · FacebookMobilePaid AdvertisingPay-Per-Click (PPC)Social Media Marketing

Anvil’s Paid Media Team weighs in on the current status and long-term plan of the Facebook ExchangeThere is a lot of speculation around the longevity of the Facebook Exchange and ... » Continue

Anvil Receives Top Rankings As One of the Best Pay Per Click Agencies by on March 26, 2015 · newsPaid AdvertisingPay-Per-Click (PPC)

Anvil is pleased to announce that is has been recognized by Clutch as one of the best Pay-Per-Click (PPC/Paid Media) agencies in the country. After a rigorous vetting process that not only factors ... » Continue

Review: AdWords Flexible Bid Strategies by on December 5, 2014 · AdwordsPaid AdvertisingPay-Per-Click (PPC)ppc

PPC managers adjust keyword bids on a daily or weekly basis for hundreds of search terms to optimize performance. While this level of control is ideal for squeezing every last ... » Continue

Anvil Lunch & Learn: Introduction to Paid Search by on September 6, 2014 · AdwordsAnvil Media Seminar SeriesBing AdsPaid AdvertisingPay-Per-Click (PPC)

Join Anvil’s Pascal Inderabudhi for a seminar on Paid Search on November 19. Introduction to Paid Search Interested in advertising your business on Google or Bing, but don’t know where to start? ... » Continue