2012 seemed to fly by, yet the world of search engine marketing (SEM) changes even faster. Once again the Anvil team is collectively throwing our hat in the ring and ... » Continue

Ah, Google – always keeping us on our toes and scratching our heads. With the evolution of Google Places it seemed as though Google was all for the local business ... » Continue

Yours truly was sooooo busy working on your campaigns last week that he forgot to blog about our Big Picture meeting last week, so this week enjoy a double dose ... » Continue

I’ve heard it bandied about around the office that AdWords CPCs are way lower outside the US.  Well, with a brand-new international client  — a Hong Kong-based software developer — ... » Continue

Everybody here is still buzzing (a subtle joke for those of you with memories back to 2010) about Google+.   If it gains enough momentum, there’s no question that + ... » Continue

While the rest of the online world was fixated on what may/may not have been a certain congressman’s member (oh wait, yes, it was indeed!), we here at Anvil did ... » Continue

The big news this week was undoubtedly Google Wallet, as NFC (near-field communications) technology has big implications for local, mobile and B2C.  However, philandering professional athletes and politicians everywhere will ... » Continue

JC Penney got out of the dog house, Batman launches a crazy Twitter campaign, and  59% of men at least think they have some decision making power.  What do we ... » Continue

We all know that Google tests the format of AdWords text ads.  The new format that launched this week includes the domain of the display URL within the headline. The ... » Continue

Here it is, you weekly grand tour of Search & Social, courtesy of the fine folks of Anvil Media & Formic Media! PPC Think Insights with Google – A new market ... » Continue