Dude, Where’s My Ad?! by on February 24, 2016 · Paid AdvertisingPay-Per-Click (PPC)

Starting this week, Google AdWords has removed text ads from showing on the right side of Google search engine results pages (SERPs) – one of the biggest format changes for ... » Continue

Session Takeaways from SMX Advanced – Be Exclusive: Put a Velvet Rope on Your Remarketing and Get Next Level Results by on June 10, 2015 · AdwordsconferencesPaid AdvertisingPay-Per-Click (PPC)

My first day at SMX Advanced was filled with great information from educated speakers. One of the sessions on the Paid Search track was “Taking Retargeting to the Next Level.” ... » Continue

Expert Interview Series: Todd Mintz of 3Q Digital by on September 23, 2013 · Expert Interview SeriesPay-Per-Click (PPC)

What inspires the leaders and experts in our search engine marketing industry and community? In our new “Interviews with Experts” blog series, Formic has chosen to feature fellow experts in ... » Continue

Google Enhanced Campaigns Announcement = 3 Big Changes for AdWords by on February 6, 2013 · AdwordsPay-Per-Click (PPC)Pay-Per-Click (PPC)ppc

As you may have heard, Google announced some fairly significant changes to their AdWords product today. What does this mean for your AdWords campaigns? Here it is simplified and boiled ... » Continue

Start The Year With A Clean PPC Account by on February 5, 2013 · AdwordsgooglePay-Per-Click (PPC)ppc

It’s still the first quarter of the year so you have time to start off the year with a freshly optimized account, really, there’s time.   You can look at cleaning ... » Continue

Google Grant Increased Max CPC to $2.00 by on February 4, 2013 · AdwordsPay-Per-Click (PPC)Pay-Per-Click (PPC)ppc

Last week, Google Grants made a major change. Max CPCs were increased from $1.00 to $2.00. The old $1.00 max CPC restriction in Google Grants, made it difficult for participating ... » Continue

Cyber Monday 2012 Wrap up by on November 30, 2012 · b2cEconomyPay-Per-Click (PPC)

Wow, what a busy Cyber Monday we had this year. There’s proof popping up everywhere that this was the biggest Cyber Monday yet! According to comscore, internet sales in the ... » Continue

Don’t let Automated Bidding Become Your Replacement Referees by on October 4, 2012 · Adwordslower CPCPaid AdvertisingPay-Per-Click (PPC)ppc

September 24th’s edition of Monday Night Football between the Green Bay Packers and Seattle Seahawks proved to be the tipping point in labor negotiations between the NFL and their locked ... » Continue

Anvil’s 2012 Search Engine Marketing Predictions by on January 6, 2012 · b2cconversion optimizationlink developmentlocal seoMobilePay-Per-Click (PPC)Search Engine MarketingSearch Engine OptimizationSEOSocial Media Marketing

2012 seemed to fly by, yet the world of search engine marketing (SEM) changes even faster. Once again the Anvil team is collectively throwing our hat in the ring and ... » Continue

Would you like Crocs with Your Dinner? Google’s New Map Bubble Ads by on November 30, 2011 · AdwordsgoogleLocal Searchlocal seoOnline Brand ManagementPaid AdvertisingPay-Per-Click (PPC)ppc

Ah, Google – always keeping us on our toes and scratching our heads. With the evolution of Google Places it seemed as though Google was all for the local business ... » Continue