Micro-Moments Part 2: I-Want-To-Buy by on September 29, 2016 · Paid AdvertisingPaid MediaPay-Per-Click (PPC)

The rise of mobile has led to the creation of what Google calls “micro-moments,” giving brands new opportunities to shape customer decisions and preferences. This is part two of Anvil’s ... » Continue

Dude, Where’s My Ad?! by on February 24, 2016 · Paid AdvertisingPay-Per-Click (PPC)

Starting this week, Google AdWords has removed text ads from showing on the right side of Google search engine results pages (SERPs) – one of the biggest format changes for ... » Continue

Micro-Moments Part 1: I-Want-To-Go by on February 5, 2016 · Adwordslocal seoMobilemobile sitePaid AdvertisingPay-Per-Click (PPC)Uncategorized

With the rise of smartphones has come increased mobile searches, and 2015 marked the first year when mobile searches out-numbered desktop searches in the U.S. Within our always-on, connected world, ... » Continue

P&G: Reviewageddon Or Just A Review? by on July 14, 2015 · Paid Advertising

A POV on P&G’s newest venture to cut marketing costs. Advertising Age published an article in May discussing the massive media planning and buying review P&G is performing across their digital ... » Continue

Session Takeaways from SMX Advanced – Be Exclusive: Put a Velvet Rope on Your Remarketing and Get Next Level Results by on June 10, 2015 · AdwordsconferencesPaid AdvertisingPay-Per-Click (PPC)

My first day at SMX Advanced was filled with great information from educated speakers. One of the sessions on the Paid Search track was “Taking Retargeting to the Next Level.” ... » Continue

2 Weeks Later: Top Hero Conference Takeaways by on May 14, 2015 · AdwordsBing AdsconferencesPaid AdvertisingPay-Per-Click (PPC)ppc

The Paid Team’s takeaway’s still being discussed from the top 2015 sessions  Hero Conference 2015 took place in Portland, Ore at the end of April and two weeks later, the Anvil ... » Continue

Facebook Exchange: Will It Stay or Will It Go? by on May 12, 2015 · FacebookMobilePaid AdvertisingPay-Per-Click (PPC)Social Media Marketing

Anvil’s Paid Media Team weighs in on the current status and long-term plan of the Facebook ExchangeThere is a lot of speculation around the longevity of the Facebook Exchange and ... » Continue

Anvil Receives Top Rankings As One of the Best Pay Per Click Agencies by on March 26, 2015 · newsPaid AdvertisingPay-Per-Click (PPC)

Anvil is pleased to announce that is has been recognized by Clutch as one of the best Pay-Per-Click (PPC/Paid Media) agencies in the country. After a rigorous vetting process that not only factors ... » Continue

Review: AdWords Flexible Bid Strategies by on December 5, 2014 · AdwordsPaid AdvertisingPay-Per-Click (PPC)ppc

PPC managers adjust keyword bids on a daily or weekly basis for hundreds of search terms to optimize performance. While this level of control is ideal for squeezing every last ... » Continue

Anvil Lunch & Learn: Introduction to Paid Search by on September 6, 2014 · AdwordsAnvil Media Seminar SeriesBing AdsPaid AdvertisingPay-Per-Click (PPC)

Join Anvil’s Pascal Inderabudhi for a seminar on Paid Search on November 19. Introduction to Paid Search Interested in advertising your business on Google or Bing, but don’t know where to start? ... » Continue