How to Build Trust with Your Customers by on June 15, 2016 · BusinessOnline Public Relations

Account management at a digital agency like Anvil requires many skills and requires Account Managers to wear many hats. One of the most important skills any good AM has in ... » Continue

Beware of Facebook Advertising Demographic Targeting by on March 14, 2011 · Online Public RelationsOnline Reputation ManagementUncategorized

So over my lunchbreak I’m perusing Facebook, watching footage of the awful, horrifying, mind-boggling Japanese tsunami.  Now we all know that, thanks to our own usage of it, Facebook knows ... » Continue

Fed To Post Product Complaints Publicly by on January 27, 2011 · Online Public RelationsOnline Reputation ManagementSEM PR

Recently, the Fed has announced that it will publish product/brand complains that deal with safety and risk of injury online through its new website: SaferProducts.gov. As explained in this Ad Age ... » Continue

Step-by-Step Press Release Optimization by on December 9, 2010 · Link Building and BaitingOnline Public RelationsOnline Reputation ManagementSearch Engine OptimizationSEM PR

Perhaps you’ve heard about the benefits of optimizing your company’s press releases,  but do you know how to do it yourself? Read Build Links and Visibility with Press Release Optimization on ... » Continue

Are you ready for a social media disaster? by on December 1, 2010 · Online Public RelationsOnline Reputation ManagementSocial Media Marketing Optimization

Let’s say you consider yourself a social media savvy organization.  You have a Facebook page and Twitter feed that you update regularly, you post a few videos on YouTube each ... » Continue

BP From an Online Reputation Standpoint by on June 8, 2010 · Online Public RelationsOnline Reputation ManagementPay-Per-Click (PPC)Social Media Marketing OptimizationStudies

It can probably go without saying that there is no other company that currently has a worse reputation, online or off than BP. When your company has caused one of ... » Continue

Watch & Learn: Honda’s Response Towards Social Media Criticism by on September 4, 2009 · Online Public RelationsOnline Reputation ManagementSEM PRSocial Media Marketing Optimization

One of the reasons you might be hesitant to embrace social media is because you don’t want to risk losing control of your brand’s messaging, and nothing can better exemplify ... » Continue

The Fortune 500 & Blogs by on May 11, 2009 · Online Public RelationsOnline Reputation ManagementSocial Media Marketing OptimizationStudies

A recent study, conducted by Nora Ganim Barns at the University of Massachusetts and Eric Mattson with Financial Insite, found that only 16% of Fortune 500 companies have a corporate ... » Continue

Only 34 Percent of Executives Monitor Their Online Reputation! by on April 28, 2009 · Online Public RelationsOnline Reputation ManagementSEM PRSocial Media Marketing OptimizationStudies

Online reputation management is becoming more and more important to corporate executives according to a report recently released by the The Conference Board. This detailed report highlights the results of ... » Continue

Cash4Gold responds to Scam accusations by on March 23, 2009 · Online Public RelationsOnline Reputation Management

What would you do if an anonymous person called your entire business model a scam?  What if this person says they are a former employee? What if this was all ... » Continue