Bottom line is if you have other advertisers infringing on your brand, you’re likely paying too much for your CPCs. You will reduce your click costs and increase your traffic or conversions (depending on your site goals) by removing trademark-infringing advertisers. You end up paying less for better positions by removing advertisers that compete in your keyword auctions. If money isn’t your thing, competitors are illegally using your trademarked terms and you have the power to stop them! » Continue

PPC: Nothing earth-shattering in the PPC world this week, but a couple good reads: Is It Time for Facebook to Launch a PPC Syndication Network? – There’s a number of good ... » Continue

Perhaps you’ve heard about the benefits of optimizing your company’s press releases,  but do you know how to do it yourself? Read Build Links and Visibility with Press Release Optimization on ... » Continue

Like most active link builders, I’m always looking for the most effective and scalable way to increase the number of inbound links to whatever site I’m working on. In my ... » Continue

  Everyone hates having a bad reputation.  Whether you were that kid in gym class that smelled funny or were that guy that parked in the boss’ parking space on accident, ... » Continue

Twitter, Twitter, Twitter.  It’s everywhere these days.  Even Oprah is on it now (@oprah).  Along with this huge growth, though, come questions about what Twitter’s future will look like.  No ... » Continue

I was doing some research today for an eCommerce client (I was totally NOT shopping online while at work), and was looking at RedEnvelope.com. I noticed the waaaay below-the-fold text ... » Continue

Last week, after enjoying a delicious doughnut from a popular local doughnut shop, I sent out a Tweet to advertise my great experience. When I went home that evening, I ... » Continue

Twitter’s downfall will be corporate America jumping on the Twitter bandwagon without an original strategy on how to make this social media platform work for them. DiGiorno’s “Twitter strategy” (if ... » Continue

Full disclosure: I am a big fan of Les Schwab Tire Centers. In my experience their service is speedy, honest and fantastically friendly. About a year ago, when I was ... » Continue