Marketo Summit: From the Outside Looking In by on April 14, 2014 · Marketing Automation

I had the opportunity to attend Marketo’s Marketing Nation Summit last week.  The marketing automation market leader’s annual user conference drew more than 6,000 to San Francisco.  I’d say 90+ ... » Continue

A Journey through the Lead Marketing Life Cycle by on October 28, 2013 · Marketing Automation

Marketing automation platform, Act-On, held its first user event in San Mateo in October.   The event was set up to mirror the Lead Marketing Life Cycle, going through each stage ... » Continue

Marketing Automation: Key Features Breakdown by on June 18, 2013 · B2B Internet MarketingMarketing Automation

Marketing automation has been the fastest growing segment of cloud computing over the past five years.  What makes it so popular?  Marketing automation is a technology solution that streamlines, automates ... » Continue