How Live Streaming Video is Changing the Face of Marketing by on April 20, 2016 · Internet Marketing Strategy

Facebook has unleashed a plethora of new features this past month including “topics to watch” and best of all- live video! It’s part of an aggressive attempt to get users ... » Continue

8 Things I Learned at MozCon: Day One by on July 15, 2014 · analyticsconferencesInternet Marketing Strategylanding page testingLocal SearchSearch Engine Optimizationsearch marketing strategy

Before today, SEMpdx’s lovely, local, comparatively modest SearchFest was the only search marketing conference I’d ever been to. This morning, I walked into the bluest room I can ever recall seeing, and ... » Continue

5 Steps in Building a Social Media Plan for Non-Profits by on April 4, 2014 · Internet Marketing StrategySocial MediaSocial Media Marketing

It wasn’t too long ago that social media success was saved for large non-profit organizations that, alongside their existing marketing initiatives, had the time and resources to allocate to the ... » Continue

Seahawks Win, Ads Snooze by on February 3, 2014 · b2cIntegrated MarketingInternet Marketing Strategy

Peyton Manning’s legacy – up for debate. Super Bowl XLVIII’s ads capturing our imagination – not even close. Peyton Manning and the advertising world let us all down as we gathered our ... » Continue

7 Changes To Look For When Hashtags Hit Facebook by on March 22, 2013 · FacebookInternet Marketing StrategyInternet Marketing ToolsSearch Engine OptimizationSocial MediaSocial Media MarketingSocial Media Marketing OptimizationSocial Media SpotlightSocial Search MarketerStrategic Internet Marketing

#Hashtags are coming to Facebook. What does it all mean? Will cats and dogs start living together in the same room? Will machines take over the world? Probably not. But there ... » Continue

Help Anvil Select its Charity of Choice by on March 15, 2013 · Internet Marketing StrategyReputation WatchSearch Engine Optimization

Here at Anvil, we believe in supporting our local community by offering pro bono services, volunteering time outside of work and making charitable donations to those in need. One way ... » Continue

5 Digital Trends You Need to Embrace by on January 29, 2013 · Internet Marketing StrategySearch Engine Marketing

Last year, I was asked to present at Portland’s EO Experience, featuring subject matter experts on various entrepreneurial topics. Specifically, I was tasked with covering trends in the world of ... » Continue

Can you Handle Big Data? by on January 7, 2013 · analyticsconversion optimizationInternet Marketing Strategy

Much of the online marketing and IT world had been buzzing with the term “big data” for several years now, but really within the past 6 months its picked up ... » Continue

Ranking Factors for YouTube Video by on August 24, 2012 · Internet Marketing StrategyVideo

Earlier this month, Jeff McRitchie appeared on SEOMoz’s Whiteboard Friday series presenting his YouTube Ranking Factors.  The full video is definitely worth checking out, but if you don’t have the 17 ... » Continue

Google Gets Semantic by on March 16, 2012 · googleInternet Marketing StrategynewsSEO

Google recently announced that it will be changing its algorithm to incorporate semantic search technology, which has the potential to drastically alter search results, and have a huge effect of ... » Continue