Holiday PPC Got You Panicked? There’s Still Time!

by on December 3, 2010 · Ecommerce Website TipsPay-Per-Click (PPC)Search Engine Marketing

Even though we’ve already passed Cyber Monday (also known as Green Gift Monday), and the number of shipping days are quickly ticking down, there is still time to make the ... » Continue

Ecom Insights: Creating a Unique Experience for Non-Branded Searchers

by on July 21, 2010 · Ecommerce Website TipsPay-Per-Click (PPC)

Strong brands that operate online businesses are likely to see a high volume of  sales from branded keywords  since these searches are  performed by users who are already aware of ... » Continue

3 Ways To Utilize 2nd Tier Keywords Without Ruining Your Site Hierarchy

by on November 25, 2009 · B2B Internet MarketingEcommerce Website TipsInternet Marketing StrategySearch Engine MarketingSearch Engine OptimizationStrategic Internet MarketingWebsite Design

I have found that one of the most frustrating things as an Internet marketer is to work on a website knowing that there are limitations to what can actually be ... » Continue

Get Hyped: New AdWords Product Listing Ads

by on November 18, 2009 · Ecommerce Website TipsPay-Per-Click (PPC)

Attention all you Ecommerce folks – the latest offering from Google AdWords should have you very excited. Though still in beta (currently available to select advertisers only), Google’s Product Listing ... » Continue

Web Analytics Attribution & Your Business

by on November 16, 2009 · B2B Internet MarketingEcommerce Website TipsEmarketingSearch Engine MarketingStrategic Internet MarketingWebsite Analytics

Perhaps it’s because of the upcoming holiday season and the rush of visitors e-retailers are expecting, but there has been talk about the limitations of website analytics, particularly with respect ... » Continue

Sneaky Anchor Text Tactics: RedEnvelope.com

by on April 27, 2009 · Ecommerce Website TipsLink Development StrategiesOnline Brand ManagementSearch Engine Optimization

I was doing some research today for an eCommerce client (I was totally NOT shopping online while at work), and was looking at RedEnvelope.com. I noticed the waaaay below-the-fold text ... » Continue

Internet Retailers: Join in the FUN!

by on April 24, 2009 · Ecommerce Website TipsSocial Media MarketingStrategic Internet Marketing

Calling all Internet retailers, hop on board the social media train! InternetRetailer.com has reported that of out of the top 500 E-retailers, over half of them have a presence on Facebook!  ... » Continue