Why Influencer and Advocate Marketing Works…When Done Right by on February 18, 2016 · b2bB2B Internet Marketingb2cBusinesscontent marketingFacebookInstagramSnapchat

If your number one priority isn’t the experience you are doing Influencer Marketing all wrong. Digital content is at an all-time high, and those hyper-informed consumers of yours are better ... » Continue

6 New Social Media Trends Inspired by SearchFest 2015 by on March 9, 2015 · b2bb2cOnline Reputation ManagementSearch Engine OptimizationSocial MediaSocial Media Marketing

SearchFest 2015 was my first, and I can say with certainty that I will be back in 2016. With four SearchFest tracks to follow, I decided to divide my time ... » Continue

The Week in Search & Social for November 2 by on November 3, 2011 · Adwordsanalyticsb2bb2cconversion optimizationFacebooklink developmentlocal seoMobileppcSearch Engine OptimizationSEOSocial MediaTwitterWebsite Design

PPC Google’s New Location Targeting For AdWords – Google just announced a revamped location targeting interface for AdWords. The improvements include an easier way to discover locations, a new “reach number” ... » Continue

The Week in Search & Social for Oct. 26 by on October 27, 2011 · Adwordsanalyticsb2bb2cconversion optimizationFacebookgooglelanding page testinglink developmentlocal seoMobileppcSEOSocial Mediaweb design

PPC Introducing Dynamic Search Ads Beta – Let Google serve and generate ads for relevant queries based on your Website content. Introducing Bid-per-call in AdWords – Now you can set specific bids ... » Continue

The Week in Search & Social for Oct. 5 by on October 6, 2011 · Adwordsanalyticsb2bb2cFacebookgooglelink developmentlocal seoMobileSEOSocial Mediaweb design

My gosh, Google and Facebook have been busy lately… PPC Here’s What Google’s New “Circulars” Ad Format Looks Like – Google is testing a new kind of ad unit called “Circulars,” designed ... » Continue

The Week in Search & Social for September 29 by on September 29, 2011 · Adwordsanalyticsb2bb2cconversion optimizationFacebookgooglelocal seoMobileppcSEOSocial MediaTwitterweb design

PPC Google Says Mobile Optimized Sites Will Factor Into Landing Page Quality And Perform Better In AdWords – As a result of this change, ads that have mobile optimized landing pages ... » Continue

The Week in Search & Social for Sept 23 by on September 25, 2011 · Adwordsanalyticsb2bb2cFacebooklink developmentlocal seoMobileppcSocial MediaTwitterweb design

Sorry, a couple days late this week, folks…we’ve just now recovered from the last week’s epic Google+/Facebook one-ups-man-ship binge! PPC The Google+ Button is Coming to Display Ads – Google will begin ... » Continue

The Week in Search & Social for Sept. 7 by on September 8, 2011 · Adwordsanalyticsb2bb2cconversion optimizationFacebookgooglelink developmentlocal seoMobileppcSEOSocial Media

So we’ve been having an internal discussion about how to improve our “Big Picture” meetings — the old timers here talk about the olden days when used to be one ... » Continue

The Week in Search & Social for Aug. 31 by on September 1, 2011 · Adwordsanalyticsb2bb2cFacebooklink developmentlocal seoMobileppcSEOSocial MediaTwitterweb design

PPC Relevancy and Quality Policy Update for Ads Targeting the US and Canada – Going into effect today, new adCenter guidelines could have a significant effect on PPC landing pages, particularly ... » Continue

The Week in Search & Social for Aug. 25 by on August 25, 2011 · Adwordsanalyticsb2bb2cFacebooklink developmentlocal seoppcSEOSocial MediaTwitterweb design

Another double-dose of search engine & social media news, as we had a number of folks out of the office last, with the biggest news probably being (1) changes to ... » Continue