4 Ways to Maximize Google’s New Expanded Text Ads on Paid Search by on June 30, 2016 · AdwordsPaid MediaPay-Per-Click (PPC)ppcSearch Engine Marketingsearch marketing strategy

  SIZE MATTERS. …At least when it comes to paid search text ads. Announced at the Google Performance Summit in May, AdWords’ Expanded Text Ads (ETAs) add more text to search ads, doubling ... » Continue

6 Major AdWords Changes from Google’s Summit 2016 and What They Mean for Your Campaigns by on May 26, 2016 · AdwordsgooglePaid Media

CH-CH-CH-CH-CHANGES! Google announced a variety of updates to its AdWords and Analytics platforms at the Google Performance Summit, Tuesday May 24th. Google introduced new upgrades, features, designs, and product types ... » Continue

10 Signs Your AdWords Campaign Was Setup By An Amateur by on May 18, 2016 · AdwordsPay-Per-Click (PPC)ppc

It’s a fact of life that there will always be people who oversell their skills in order to get ahead. We see this happen a lot when it comes to ... » Continue

Micro-Moments Part 1: I-Want-To-Go by on February 5, 2016 · Adwordslocal seoMobilemobile sitePaid AdvertisingPay-Per-Click (PPC)Uncategorized

With the rise of smartphones has come increased mobile searches, and 2015 marked the first year when mobile searches out-numbered desktop searches in the U.S. Within our always-on, connected world, ... » Continue

Session Takeaways from SMX Advanced – Be Exclusive: Put a Velvet Rope on Your Remarketing and Get Next Level Results by on June 10, 2015 · AdwordsconferencesPaid AdvertisingPay-Per-Click (PPC)

My first day at SMX Advanced was filled with great information from educated speakers. One of the sessions on the Paid Search track was “Taking Retargeting to the Next Level.” ... » Continue

2 Weeks Later: Top Hero Conference Takeaways by on May 14, 2015 · AdwordsBing AdsconferencesPaid AdvertisingPay-Per-Click (PPC)ppc

The Paid Team’s takeaway’s still being discussed from the top 2015 sessions  Hero Conference 2015 took place in Portland, Ore at the end of April and two weeks later, the Anvil ... » Continue

Review: AdWords Flexible Bid Strategies by on December 5, 2014 · AdwordsPaid AdvertisingPay-Per-Click (PPC)ppc

PPC managers adjust keyword bids on a daily or weekly basis for hundreds of search terms to optimize performance. While this level of control is ideal for squeezing every last ... » Continue

Anvil Lunch & Learn: Introduction to Paid Search by on September 6, 2014 · AdwordsAnvil Media Seminar SeriesBing AdsPaid AdvertisingPay-Per-Click (PPC)

Join Anvil’s Pascal Inderabudhi for a seminar on Paid Search on November 19. Introduction to Paid Search Interested in advertising your business on Google or Bing, but don’t know where to start? ... » Continue

Shopping Campaigns and Small Business by on August 15, 2014 · AdwordsPaid AdvertisingPay-Per-Click (PPC)

There was a recent study done by AdGooroo analyzing the top 20 spenders on text ads and shopping campaigns, looking at the second quarter of 2014. They found that these ... » Continue

Paid Search Campaign Strategy: A New Way of Thinking by on April 2, 2014 · AdwordsPay-Per-Click (PPC)search marketing strategy

Campaign strategies can be difficult to wrap your head around, but there’s a new way of thinking that will help your bottom line and turn your account inside out. This ... » Continue