Clients: Case Studies

Overview
TravelPortland.com is the official destination resource site for Portland, Oregon. Until recently, the Web site was located at POVA.com, the abbreviation of Portland Oregon Visitors Association. POVA worked with Anvil to ensure the domain change did not negatively impact visibility in organic search results.

Objective
Increase visibility for the new TravelPortland.com domain.

Challenge
Not to lose valuable inbound links and traffic to old pages during transition to new domain.

Strategy
Ensured all duplicate domains were redirected to TravelPortland.com and instituted a combination of 301 redirects and custom 404 error pages for all old Web pages.

Results
Since the domain transition earlier in 2006, Anvil was able to generate the following results:

• Increased organic visibility by 67%
  
• Top 10 rankings increased by 92%
  
• Top 30 rankings increased by 63%