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Clients: Case Studies
Case Study: Tea CollectionOverview Tea Collection, a high-end children's clothing company, partnered with Anvil Media to overhaul their existing Google AdWords PPC campaigns and improve their site conversion rates. Using PPC to drive online sales, Tea Collection had yet to attain a sustainable rate of return on their PPC investment and turned to Anvil for a revamped SEM strategy and ongoing management services. Objective Anvil's objective was to increase online sales for PPC campaigns while demonstrating an improved and sustainable ROI. Challenge Tea Collection, being a high-end retailer, is competing in a space with low-end and mid-range, as well as other high-end children's clothing companies. Filtering the PPC audience to fit Tea Collection's demographic would be challenging. In addition, the client's website had some technical and design limitations that needed to be overcome in order to achieve optimal results. Strategy Anvil's strategy was to overhaul the existing AdWords account to strategically target keyword themes that would hit searchers in Tea Collection's target audience. By reorganizing the account, Anvil would be better equipped to manage Tea Collection's budgets, as well as effectively target high-converting searches. In addition to addressing the content and structure of the PPC account, Anvil provided guidance for site-side revisions, focusing on landing pages, usability and optimization for conversion. Results After implementation of Anvil's strategy in the PPC campaign and in site revisions, Tea Collection saw an immediate jump in sales and conversion performance. The following results were generated from November 2007 - March 2008.
URL Contemporary children's clothing retailer |
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