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Clients: Case Studies
Case Study: Fertility RetreatsOverview FertilityRetreats.com is an online resource for infertility treatments and registration for a 90 day intensive program for couples having trouble conceiving. Recently developed and hosted by Dr. Randine Lewis, the retreat program is an experiment based on patient feedback and is meant to be a test for a more extensive future rollout. Objective The goal of the Web site is to generate qualified prospects and registrations for the new retreat program. Secondary goals include sales of books on Amazon.com as well as email newsletter subscribers. Challenge The original microsite developed for the retreat was a series of videos, which offered no opportunity for optimization and promotion. With only a few months until the scheduled retreat, Anvil had to act quickly to meet registration goals. Strategy Anvil partnered with eROI, Inc. to build a content-rich site that would perform well in search engines, as well as better service the visitor's needs. eROI also integrated its email platform into the Web site for lead capture, conversion and customer support. Once the site was optimized, it was promoted via SEO and PPC activities to generate qualified traffic to the site. Results With only a few months to promote the site, Anvil was able to surpass the minimum of 20 online registrants and generate 200 opt-in email newsletter subscribers. The first event was scheduled for February and was a successful test leading to a rollout of the entire series of retreats. As of the end of February, Fertility Enhancing Retreats was booked solid through the end of April, and they are now offering two five-day retreats per month beginning May 1 to keep up with the demand. URLs Fertility Treatment Program |
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