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Clients: Case Studies
Case Study: Conducive TechnologyOverview Conducive Technology is a developer of software applications for travel, logistics and loyalty industries. Anvil worked with the company executives previously and was asked to come back once again to help re-launch their newest business. The new Web presence included two product sites and one corporate site. Objective The client's objective was to achieve top search engine rankings through search engine optimization (SEO). Challenge Beyond the usual challenges of launching a startup (limited budgets and resources) the relatively new market was busy and competitive. The air cargo and air freight industry is segmented and confusing, and therefore difficult to penetrate cost-effectively. Strategy Focus on optimizing the body copy and source code rather than using tricky techniques and technology to gain position in search engines. Anvil also provided guidance and direction on a link development strategy that was managed internally by Conducive. Results Since the Web sites launched in May of 2003, Anvil has been able to generate impressive results for Conducive. All three sites were fully indexed by the search engines one month after launch. Since then, total search engine visibility has increased an average of 121 percent, with top 10 rankings increasing an average of 133 percent, across all three sites. URLs Transportation Software Applications |
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