Resources: Marketing Book Reviews

The following reviews provide a list of recommended reading for marketing professionals looking to maximize their potential. We hope you enjoy.

Meatball Sundae by Seth Godin
Understanding the 14 trends that have changed the way we market

Mindset: The New Psychology of Success by Dr. Carol Dweck
Utilizing the growth mindset to increase personal and professional success

Pay-per-Click Search Engine Handbook
Low cost strategies to attracting new customers using Google, Yahoo & other search

The Visionary’s Handbook
Nine paradoxes that will share the future of your business

The Cluetrain Manifesto
The end of business as usual

Instant Rapport
A brief summary on how to get what you want

Radical Marketing
Get the skinny on the latest concept in marketing

The New New Thing
A fascinating journey into ClarkWorld.

The Handbook of Online Marketing Research
Knowing Your Customer Using the Net