Last Friday, Google’s John Mueller said link-building can do more bad than good and should generally be avoided. And then the internet overreacted.
In response to the question “Is link-building in ... » Continue
Snapchat has partnered with some of the top media publishers around to build out a storytelling feature that puts the narrative first. It allows users to experience Stories from different editorial teams. » Continue
In the second part of A Teenager’s View on Social Media, Watts reviews additional social media platforms and introduces us to some popular with teens and college students. More importantly, ... » Continue
Congratulations on your impending new site! Given the furious pace at which design and usability best practices evolve these days, there’s hardly any doubt that a site redesign is a good ... » Continue
Purpose and Strategy
Press releases are among the many once-wholesome link-building tools ultimately hijacked and ruined by black-hat SEO practitioners who sought to use them as arenas for keyword stuffing. Consequently, ... » Continue