…At least when it comes to paid search text ads.
Announced at the Google Performance Summit in May, AdWords’ Expanded Text Ads (ETAs) add more text to search ads, doubling ... » Continue
CH-CH-CH-CH-CHANGES! Google announced a variety of updates to its AdWords and Analytics platforms at the Google Performance Summit, Tuesday May 24th. Google introduced new upgrades, features, designs, and product types ... » Continue
PPC managers adjust keyword bids on a daily or weekly basis for hundreds of search terms to optimize performance. While this level of control is ideal for squeezing every last ... » Continue
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