Services: Anvil Brochure
Getting Exposure with Search Engine Marketing
The Facts
Whether you’re new to search engine marketing (SEM),
or have already implemented a program to build awareness,
generate leads or increase sales, Anvil Media, Inc. can help
maximize your e-marketing return-on-investment (ROI).
Search Engine Marketing Research
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One third of search engine users believe
that companies in top positions of search results are
category leaders
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SEM is the most affordable lead generation
channel available (as compared to email and direct mail)
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Half of all searches result in a purchase
(over time)
You can have the best Web site in your industry,
but if your target audience can’t find it, you’re
not maximizing your SEM ROI. Anvil has over 25 years of collective
experience helping companies fine-tune their Web sites to
perform better in search engines. Our SEM process, honed over
many years, includes three phases: research, launch and maintenance.
SEM Research Phase
The SEM research phase provides an opportunity to set initial
benchmarks for key metrics and associated strategies required
to achieve desired SEM goals (i.e. awareness, leads or sales).
This phase includes competitive visibility and site performance
benchmarking that enables Anvil to set goals and develop strategies
to achieve them. At the core of the competitive research is
extensive keyword analysis. The output is adapted for unpaid
(a.k.a. organic or natural) and paid (a.k.a. pay-per-click
or PPC) search engine placement.
SEM Launch Phase
Once a Web site’s content and code is properly optimized
for search engines (a.k.a. search engine optimization or SEO),
the site is submitted to top tier search engines and directories.
To further increase traffic and visibility Anvil may also
implement an online PR strategy, including link development.
If the research phase validates paid placement as an outreach
strategy, Anvi l configures and manages the campaign.
SEM Maintenance Phase
Once the SEM Launch Phase is completed, Anvil ensures the
investment-to-date is maximized by continually monitoring,
fine-tuning and promoting Web site content, code and paid
listings. Month-end reports detail ongoing activities and
results, ranging from search engine visibility to Web-based
sales conversions. Additional services include affiliate program
and blog campaign development; shopping engine feed management
and SEO copywriting.
About Anvil Media, Inc.
Since 2000, Anvil Media, Inc. has helped clients looking to
improve their bottom line. Anvil has over 25 years of collective
search engine marketing (SEM) expertise, specializing in search
engine optimization (SEO), pay-per-click (PPC) management
and online public relations. Clients range from B2B technology
startups to publicly traded consumer brands.
Anvil SEM Clients
Anvil provides SEM services to a wide variety of clients,
ranging from startups to Fortune 500s, with a focus on key
industry verticals: education, e-retail, financial services,
healthcare, information technology and travel & leisure.
A sampling of clients includes: Aptus Financial, Hotel Lucia,
Compli, eNom, FindTuition, InFocus, Marqui and Schering Plough.
Visit our Web site for a more complete list, including case
studies and testimonials.
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