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Job Description: Account Executive
Do you have a page on MySpace or a blog? Are you always the first to forward cool videos, pictures, and podcasts to your friends? If yes, then please continue reading...
We offer competitive compensation packages including healthcare benefits, matching IRA savings plan and performance bonuses. Let's not forget the monthly happy hour sessions, quarterly field trips and advertising agency league activities like bowling and softball.
The position involves a two-month trial period designed to determine overall fit within the company. The Account Executive will report directly to the Vice President.
Job Responsibilities
Developing search engine marketing plans for client sites: competitive benchmarking, keyword research, site optimization, inbound link strategy
Developing and managing pay-per-click advertising campaigns (Google, Yahoo, Shopping Engines, Blogs, etc): competitive benchmarking, keyword research, text ad creation, landing page testing and optimization, bid management to ROI
Researching and initiating new techniques to improve marketability of sites
Measuring ROI and effectiveness of organic search engine traffic and pay-per-click activities
Analyzing results and presenting next steps to clients
Testing and identifying mix of marketing variables that optimize results and exceed goals
Analyzing log files for Web site activity such as traffic patterns and visitor trends
Working with outside partner agencies with web development and design, and email marketing
The Ideal Candidate
Bachelor's degree in computer science, economics, finance, marketing, or related discipline
Expert in Microsoft Office applications (Excel, PowerPoint, Word)
Proven analytical skills and comfortable analyzing large quantities of data using Excel
Experience with web analytics programs such as WebTrends, HitBox, Google Analytics, etc
General understanding of HTML, however this position is not a Web development role
Advanced Internet research skills and understanding of technology
Ability to identify and learn new SEM tools
Excellent interpersonal, verbal, and written communication skills
Ability to manage multiple projects and changing priorities effectively in a complex, fast-paced business environment with strict deadlines
Comfortable working on own and with a team
How to Apply
Please reply with cover letter, salary requirements, and resume and send email to . No calls please.
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