About: Team

Anvil has over 20 years of collective search engine marketing experience. The bios of key senior executives are below.

Kent Lewis, President, Anvil Media, Inc.
With a background in integrated marketing, Lewis left a public relations agency in 1996 to start his search engine marketing career. Since then, he has focused on helping clients solve business problems via the Internet. Lewis founded Anvil Media, Inc. in 2000 to help clients enhance their Web site performance, increase their visibility and generate sales online. In recent years, he's worked at Portland full-service agencies including Young & Roehr Group, Wave Rock Communications and KVO. Lewis was also Director of Marketing and Business Development at goodguys.com and co-founder of eROI. He is co-founder and president of SEMpdx , a local professional organization. Lewis is creator and Editor-in-Chief of Anvil, a free monthly e-zine. He is an adjunct professor at Portland State University and sits on the board for SMART. Lewis is actively involved in local charitable organizations like Loaves & Fishes and SMART . In 2003, he founded Anvil's Annual Get SMART Gala to raise awareness for children's literacy and created pdxMindShare to help connect Portland-area employees and employers through a networking event and weekly emails. Lewis is the recipient of Portland Business Journal's Top 40 Under 40 Award in 2004.

Hallie Janssen, Vice President
Janssen has been customizing Internet marketing strategies for search engine optimization and promotion, directory listings, pay per click media planning and management, public relations support, and link popularity solutions for site launches and redesigns alike. She started out as a client eventually joining Lewis at Wave Rock Communications in 1998 and again with Anvil Media in 2002. Janssen currently manages client strategy and implementation. Additional past client experience includes adidas, Sonus, Emerita and VersionTracker.com. Through site promotion efforts by Janssen, VersionTracker.com received awards and recognition from: Time Magazine, Best Utility Web Site; Yahoo Internet Life, Site of the Day; and TechTV, Mac Addict's Home on the Net. Janssen is actively involved in local charitable organizations through the Junior League of Portland, and was recently chair of the golf tournament and auction, which raised over $75,000 for the League's programs. Outside of work and charity events, Janssen competes as a marathoner, recently qualifying for the Olympic Trials and winning the Royal Victoria Marathon.