SEM agency adds social media marketing services and headcount
PORTLAND , Ore. (January 15, 2008) – Anvil Media, Inc., a search engine marketing (SEM) services company, recently announced another strong year of growth, fueled by maturing clients, expanding services, global marketing efforts and industry recognition. 2007 financial results that include a 50 percent increase in revenue over 2006. The increased demand for services by existing and new clients was met by increasing the headcount 25 percent.
One of the emerging services in greatest demand from clients in 2007 was social media marketing (SMM) and optimization strategies, which involve the identification, monitoring and outreach to a variety of Web 2.0 sites like YouTube, Facebook and FlickR. For more information on social media marketing, read the article “Idiotproof Social Media Marketing Optimization Strategies for Business” in the Resources section of Anvil’s Web site.
“While the financial community has been fascinated by social media sites, corporate America has been slow to respond from a marketing perspective,” stated Kent Lewis, President of Anvil Media, Inc. “The social media marketing strategies we’ve developed for our clients that have generated tangible results thus far, and we expect to see significantly more growth in this area in 2008.”
In addition to social media marketing, Anvil has also developed complementary service offerings by leveraging its core search engine marketing (SEM) expertise. These services include search engine marketing public relations (SEM PR), blog marketing strategies and online reputation management (ORM).
In 2007, Anvil has helped more than 130 companies increase awareness, leads or sales. A partial list of new clients includes: Concordia University, Digimarc, EnhanceScape,ExpressJet, Flowerbud, GENCO, InfoWorld, Mentor Graphics, Nautilus, Ronald McDonald House Charities, Sterling Trucks, Tumbleweedand Yesmail.
Anvil also received local and industry recognition in 2007 for its work with the local community. The Portland Business Journal ranked Anvil in the top ten small business category for the First Annual Corporate Philanthropy Awards. Anvil was also received a MAX Award for Best ROI from the Portland chapter of the American Marketing Association for its work with SmartWool.
“We’re very proud of the work the team has done, especially in the area of social media marketing,” stated Hallie Janssen, Vice President of Anvil Media, Inc. “Getting recognized for our efforts certainly helps, but our focus is always on generating value for our clients.”
To help meet the growing demand for search engine marketing and social media marketing and optimization services, Anvil added four new employees. Marshall Ball and Kim Knees joined Anvil as Account Coordinators, John Koenig as an Account Executive and Chloe Minsker as Office Manager.
About Anvil Media
Headquartered in Portland, Oregon, Anvil Media, Inc. is a search engine marketing (SEM) company specializing in search engine optimization (SEO), pay-per-click (PPC) management, social media marketing (SMM) and online reputation management (ORM) services. Anvil helps clients, ranging from startups to Fortune 500s, generate a return-on-investment (ROI) on their online marketing programs by generating qualified leads or sales. Current clients include Attensa, Better World Club, ColumbiaSoft, EthicsPoint, FlightStats,GolfNow, Lucy, MadCap Software, Oregon State University, PC World Magazine, Planar Systems, POVA, Provenance Hotelsand Retrevo.