Entire SEM agency account team now Google Analytics Certified
PORTLAND, Ore. (July 27th, 2011) – Anvil Media, Inc., a search engine and social media marketing agency, announced today it is one of the first SEM agencies in the nation with 100 percent of the account team to achieve Google Analytics Certification. The announcement comes on the heels of a similarly unique milestone, when Anvil became one of the first agencies in the nation to earn Google AdWords Certified Partner (GCP) status in March 2011.
In order to earn Google Analytics certification, each team member had to complete the seventy (70) question test, with questions covering topics from ecommerce tracking to reporting. In order to pass the certification exam, each team member needed to score above 80 percent. Similarly, the Anvil team previously passed at least two (2) of the Google Advertising Fundamentals Exams, making them one of the most credentialed groups of SEM professionals in the country.
“Anvil’s vision is to be the most respected SEM agency in the world,” stated Kent Lewis, President of Anvil Media, Inc. “A powerful way to demonstrate our analytics knowledge and prowess was to earn the Google Analytics Certification.”
The next step for the Anvil team is to pass all four Google Advertising Fundamentals Exams, which is not required, but will further differentiate the group of SEM professionals. To augment certification, the Anvil team is very active in the digital marketing industry, speaking at digital marketing industry events, generating news coverage and authoring articles, blog posts and white papers. One of the benefits of the certification process is a significant increase in client testimonials and case studies. Anvil is in the process of adding 150 new case studies to the website, including a handful of analytics-related success stories.
“Professional development, including training, is core to the Anvil brand,” stated Hallie Janssen, Vice President. “We won’t stop until we’ve achieved every significant analytics platform and industry certification.”
About Anvil Media
Headquartered in Portland, Oregon, Anvil Media, Inc. is a search engine marketing (SEM) consulting agency specializing in website analytics, search engine optimization (SEO), pay-per-click (PPC) management, social media marketing and online reputation management (ORM) auditing, planning and ongoing services. Anvil helps Fortune 2000 clients generate a return-on-investment (ROI) on their online marketing programs by auditing existing agencies, programs or managing SEM efforts. Current clients include Advantis Credit Union, BrightTalk, Cash4Books, Icebreaker, Janrain, Oregon Scientific, Planar Systems,Provenance Hotels, Real Networks, Right Management, SEMA, SolarWorld and The Nature Conservancy. For more information, visit www.anvilmediainc.com.