PORTLAND, Ore. (March 7, 2013) –In response to building pressure on executive-level marketers, Anvil Media Inc., a digital marketing agency specializing in search engine and social media marketing services released a new series of resources, marketing cheat sheets. The cheat sheets are designed to quickly provide top-level marketers with essential decision-making information. Chief marketing officers (CMOs) have historically had short tenures with the latest reported average tenure being only 3.5 years according to Spencer Stuart. This high rate of turnover demonstrates the need for executive-level marketers to make educated marketing decisions that they can back up with return on investment metrics.
The latest resource, a Marketing Automation Cheat Sheet was co-authored by marketing automation expert and worldwide consultant Robert J. Moreau, CEO of Zyphias Group. The marketing automation industry has grown from a handful of companies providing e-mail marketing in the early 2000’s to an over $1 billion market, annually with over 50 providers. The Marketing Automation Cheat Sheet includes key research findings from highly respected resources including the IBM – CMO C-Suite Study, Marketing Sherpa and a newly released report from Gleanster as well as quotes and insights from industry leaders Kent Lewis and Robert J. Moreau.
“Marketing automation has become a necessity for enterprises,” said Robert J. Moreau, Zyphias Group CEO. “This cheat sheet provides a breakdown of marketing automation and the significant impact its adoption can have on a company’s sales and marketing processes.”
While White Papers are the industry standard and Anvil has produced several over the past few years, research showed that executive-level marketers and CMOs need a shorter, more high-level resource to aid them in decision making.
“We acknowledged that CMO’s time is extremely valuable and they often don’t have time to read White Papers that can easily be 10-12 pages in length,” said Kent Lewis, President of Anvil Media Inc. “With the cheat sheets we wanted to give them easily-digestible and actionable overviews that provide the key information necessary to make informed and smart marketing decisions.”
Previously released cheat sheets cover the topics of online advertising, video marketing and conversion optimization. Each cheat sheet is designed to provide the latest trends to marketers while also demonstrating the impact different marketing activities can have on the bottom line.
About Anvil Media
Headquartered in Portland, Oregon, Anvil Media, Inc. is a digital marketing agency specializing in search engine marketing (SEM) and related services, including website analytics, search engine optimization (SEO), pay-per-click (PPC) management, social media marketing and mobile marketing auditing, planning and training. Anvil helps Fortune 2000 clients generate a return-on-investment (ROI) on their digital marketing strategies by auditing and optimizing existing agency or in-house programs as well as providing ongoing management and consulting services. Current clients include Advantis Credit Union,International Rescue Committee (IRC), Lucy, Oregon State University, Provenance Hotels,Right Management, SEMA, TEKsystems, The Nature Conservancy and Travel Portland. For more information about Anvil’s other resources, visithttp://www.anvilmediainc.com/search-engine-marketing-resources.
About Zyphias Group
Zyphias Group is a Portland, OR based Revenue Performance Management, Sales and Engagement Marketing consultancy headed by Robert J. Moreau. Our clients are primarily domestic and International Mid/Large enterprises as well as large ad-agencies and Govt. We bring an unsurpassed level of expertise within the Revenue Performance Management, Sales, Technology and Business Intelligence spaces. We are passionate about working with you and your external agencies to optimize your marketing and sales initiatives, as well as your investment in Enterprise Marketing Management, Marketing Automation, CRM and Business Intelligence technology solutions. In short; we build a road map and work with you to see it through to success!