Anvil has a long history of being committed to professional development, including industry education and certifications. From being one of the first agencies to achieve 100 percent account team certification for Google AdWords, Google Analytics and Bing Ads accreditation to developing our own in-depth training and certification program, Anvil is always one step ahead. Anvil is also active in the marketing community, as members, sponsors and speakers. Interested in learning what it takes to be a leader in your industry? Read on.
As one of the oldest search engine marketing agencies in the Pacific Northwest, Anvil realizes it takes a good deal of time and effort to train and develop talent. As such, Anvil recently created Anvil University, an internal auditing, training and certification program for employees. Whereas other industry certifications can involve as little as 20 question quizzes and a piece of paper, our training and certification requires months of preparation and experience to qualify.
For example, our paid search assessment, training materials and certification test is 120 questions spanning across multiple platforms and programs instead of being centric to one platform like most other industry certifications. Anvil will also offer Organic Search, Analytics and Social Media certifications. Certifications cover topics ranging from platforms and tools to strategies, fundamentals and tactics. Anvil University also leverages the Anvil team’s more than 13 years of experience as an adjunct professor at Portland State University by President Kent Lewis. Working at Anvil is truly the education of a lifetime and Anvil University ensures our team is able to provide our clients’ with world-class strategy, planning and tactical execution.
Industry Certifications & Memberships
We are continually refining our digital marketing skills and knowledge. As such, Anvil regularly participates in industry associations, whether as a board member, speaker, volunteer or attendee. Below are a partial list of industry certifications, affiliations and memberships.