Job Description: Account Executive

About Anvil Media Inc.

Anvil Media is looking for an Account Executive that has experience managing search engine marketing and social media campaigns in-house or for clients.  We are looking for someone that is tech savvy, on the bleeding edge of social marketing, and can crunch numbers all before lunch. If you do not possess the above qualifications, let’s not waste each others’ time.

We offer competitive compensation packages including healthcare benefits, matching 401k savings plan and performance bonuses. Let’s not forget the monthly happy hour sessions, quarterly field trips and advertising agency league activities like bowling and softball.

The position involves a three-month trial period designed to determine overall fit within the company. The Account Executive will report directly to an Account Director.

Job Responsibilities:

  • Developing search engine marketing plans for client sites: competitive benchmarking, keyword research, site optimization, inbound link strategy
  • Developing and managing PPC  and CPM advertising campaigns (Google, MSN, Facebook, Display, Shopping Engines): competitive benchmarking, keyword research, text ad creation, landing page testing and optimization, bid management to ROI
  • Researching and initiating new techniques to improve marketability and conversion of sites
  • Measuring ROI and effectiveness of organic search engine traffic and pay-per-click activities
  • Analyzing results and presenting next steps to clients
  • Testing and identifying mix of marketing variables that optimize results and exceed goals
  • Analyzing site traffic platforms for traffic patterns and visitor trends
  • Working with outside partner agencies with web development and design, and email marketing

The Ideal Candidate

  • Bachelor’s degree in computer science, economics, finance, marketing, or related discipline
  • Experience with search engine optimization, search engine marketing, display media, social media, and landing page testing
  • Experience with web analytics programs such as Webtrends, Omniture, Google Analytics, etc
  • Proven analytical skills and comfortable analyzing large quantities of data using Excel
  • Solid understanding of HTML and website programming and design, however this position is not a Web development role
  • Expert in Microsoft Office applications (Excel, PowerPoint, Word)
  • Advanced Internet research skills and understanding of technology
  • Excellent interpersonal, verbal, and written communication skills
  • Ability to manage multiple projects and changing priorities effectively in a complex, fast-paced business environment with strict deadlines
  • Comfortable working on own and with a team

How to Apply 

Please reply with cover letter, salary requirements, and resume and send email to HR Email. No calls please.