With Google regularly changing their local search algorithm, they’ve made search engine marketers really earn their keep. Then when Apple released Siri with the new iPhone 4S, many marketers prophesied the death of local SEO, but we have found that the reports of its death were greatly exaggerated. To be sure that you are ranking for local searches, both on desktops and mobile devices, we have three simple on-site tips for SEO success.
Geo-sitemaps are a must! These can be easily created using geositemapgenerator.com and then submitted to Google Webmaster Tools.
Be sure to add markup location information. You can easily create the needed code using schema-creator.org. This will make it easier for the search engine to identify your local information.
Contact Page Title Tag
Include business name, address and phone number in the title tag on the site’s contact page.
These three tips take little time, but can make a big difference for local results. Local site optimization is definitely not dead, but if you stop making local updates to your site your business might be.