When was the last time you had a friend check in somewhere on one of the social media location-based properties? No, really. Can you remember the last time? I have about 160 friends on Facebook, a little over the average of 130, and I maybe have had 1 or 2 friends in the last month check in somewhere. Even the few friends that I do have on Foursquare, few are still checking in. This is bad news for Foursquare and all of their competitors, especially given how hot checking-in was only 12 months ago.
But what’s going to happen to these companies? And where is the industry headed (besides off a cliff)? To help answer that, I tapped the collective wisdom off the staff at Anvil Media and our sister company, Formic Media to help predict where the check-in industry is headed over the next couple years.