Beat the Fortune 100: Have a Mobile Site

Sitting through the mobile session at SearchFest 2011 last week I ran into an interesting set of slides: which Fortune 100 companies have mobile specific sites.

You would think that with all of their financial resources each would through a bunch of money at the problem and get a mobile site up in a matter of days or weeks.  Surprisingly though, a huge chuck of the group didn’t have a mobile site.

For some it makes sense: I don’t think if I want to find a gas station I’m going to go to the Exxon site necessarily, but considering how much money each of these companies have they could at least have some sort of mobile optimized presence.  Here’s a summary of who has mobile site (Yes) and who doesn’t (No), broken down by industry:

Retail & CPG

CVS (Yes)

Sears (Yes)

Best Buy (Yes)

Lowe’s (Yes)

Safeway (Yes)

Costco (Yes)

Walmart (Yes)

Target (Yes)

Walgreens (Yes)

Kroger (No)

Home Depot (No)

Kraft (No)

Pepsi (No)

P&G (No)

Johnson & Johnson (No)

Finance & Insurance

Bank of America (Yes)

Wells Fargo (Yes)

JP Morgan (Yes)

Citi (Yes)

State Farm (Yes)

Aetna (Yes)

MetLief (Yes)

New York Life (Yes)

Allstate (Yes)

Prudential (Yes)

AIG (No)

United Health Group (No)

Services, Manufacturing & Entertainment

Disney (Yes)

Exxon (No)

Chevron (No)

Conoco (No)

GE (No)

FedEx (No)

UPS (No)

Tech, Telecom & Auto

Cisco (Yes)

Microsoft (Yes)

Intel (Yes)

Dell (Yes)

IBM (Yes)

Verizon (Yes)

Ford (Yes)

GM (Yes)

HP (No)

Apple (No)

Sprint (No)

AT&T (No)

Comcast (No)

Bottom line: you can beat many of the Fortune 100 companies in the mobile space now.  Get on those mobile optimized sites.