It is very easy to get caught up in the day to day, you start your week off Monday morning with your coffee in hand and you even get into the office a little earlier than expected, then all of a sudden it is Friday afternoon and you haven’t done any new keyword research for your PPC campaigns. Is this an ideal scenario? No. Is this a realistic scenario? Yes. Is this hurting the performance of your SEM campaigns? Most likely!
When it comes to your SEM campaigns there are several 101-type action items you need to perform every single day of the week to ensure killer results. Unless you’re a dedicated PPC manager, there are probably some to-do’s that slip with your PPC campaigns like negative keyword research and keyword expansion. Here are some tips to help *semi-automate (*”semi” because a little bit of brain work is still required) and streamline those critical PPC tasks, making it easier to stay on top of your to-do list while improving your campaign’s performance.
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