With less than 10 days left until Christmas, most online retailers are engaging in their final push for sales through continued discounts and deals on expedited shipping. In the chaos of the holiday season, planning for the new year can often get lost in the shuffle and day to day of ensuring your site is making money today. But when December 26th rolls around will you be ready for the inevitable sales drop-off that comes after the holiday season? Here are a few ideas to ensure that you start 2011 off with a blast!
- Gift card strategies. If your company offers gift cards, chances are that you have a fresh new supply of customers with money in their pockets to spend in your store after the holiday season. Consider offering online deals or incentives through the first few weeks of January to capture the attention of these customers. Ideally, you’ll want to increase their average order value so they spend more than just the amount on their gift card. Bundling products together can help increase average order value if you can offer a small discount when purchasing multiple products together.