Obviously the newspaper industry is struggling. Industry analysts, journalists and online marketers are frantically scrambling to come up with a smart solution to monetize content and compete with quick and agile bloggers. But while the ship is sinking, social media can act as a great short term solution to keep things afloat. While the newspaper industry certainly will need a strategy in order to survive in the long run, Facebook is offering a very viable (and affordable) short term solution to boosting traffic and page views.
Why social? Just because everyone else is doing it?
Well, yes. Sort of. With Facebook’s +500 million users and Twitter’s +145 million users, social media is a platform that offers a massive potential audience. According to a recent Nielson study, nearly 23% of U.S internet users’ time online is spent on social networking. That’s above games, email, watching videos and performing searches. Not only does social media have a huge audience, but it is changing the way that people are finding and consuming news. This is why newspapers should be involved in the most cutting edge and exciting tactics there are to offer. Yet when I search Facebook, it’s very difficult to find more than a handful of newspapers that are doing a decent job.