SES San Jose Day 4 – Buzz Monitoring
Did you know that 45% of adult internet users have created online content or “user generated content”? And that MySpace gets more traffic than Google.com? And 77% think that blogs are a good way to get information about a company or product? Well now you know and you can formulate a plan on how to get in the conversation and measure success. Companies don’t own their brands anymore, so the time has come to join that conversation. This session was a great follow up to the earlier Social Media Optimization (SMO) and Marketing session I attended, since this session quickly reviewed the basics of SMO and how to track the buzz you will soon get from your efforts.