Google’s Cost Per Action Model
Google finally made its CPA advertising trials public. These have been rumored for some time and known about by those involved in alpha and early beta testing.
Before you decide you no longer need to pay attention to your existing campaigns, Google is only testing CPA on the AdSense content network, not on search results. I don’t think CPA advertising will be a home run for Google, but because it’s rolling out this program with an entirely new ad format publishers can select, the downside may be minimal for some advertisers. Today, I’ll cover some issues to consider when deciding whether to opt into the CPA test.
Monthly Newsletter
Anvil's eNewsletter features the latest SEO & PPC news and tips. Also stay up-to-date on Anvil Media's White Papers and client news.
Featured White Paper
Location-Based Social Networking White Paper
Client Testimonial
"Anvil’s team is cutting edge when it comes to SEM knowledge and is continually educating our team on best practices and new techniques. Anvil has been a great partner and we appreciate all the hard work they’ve put in over the last year."
Case Study
Read how Anvil helped the Cork Forest Conservation Alliance (CFCA) Increase Brand Awareness through the Use of a Google Grant.