A report released from Questus revealed that the items critical to making a decision to purchase goods on a Web site are site navigation (37%); the checkout process (32%); and product descriptions (38%). The top three reasons potential buyers left e-commerce sites were: they didn’t want to register with the site (29%), difficulty in locating products (22%) and lack of confidence in the trustworthiness or security of the site (17%). “We find that Web sites have three seconds to make an impression,” said Jeff Rosenblum, co-founder and research and strategy director of Questus. “The actual usability is more important than aesthetics, but at the same time aesthetics are critical.”
Anvil's eNewsletter features the latest SEO & PPC news and tips. Also stay up-to-date on Anvil Media's White Papers and client news.
Featured White Paper
Location-Based Social Networking White Paper
"Anvil’s team is cutting edge when it comes to SEM knowledge and is continually educating our team on best practices and new techniques. Anvil has been a great partner and we appreciate all the hard work they’ve put in over the last year."
Read how Anvil helped the Cork Forest Conservation Alliance (CFCA) Increase Brand Awareness through the Use of a Google Grant.